Sport is a field that has gained popularity from last couple of decades. People have been playing sports, in one form or the other, since ages. It is an event, which binds a large number of people together. People are connecting extremely well with the sports. Today, sports has not only become a platform for display of talents of the players but with so much publicity and majority of people connecting so well with it, has attracted top level brands to it also. Every sport requires the help of professional management to manage the match conduct scheme, the locations and venue of matches to conduct. Apart from this, the tenders to sponsors, the selection process of the players in various sporting fields need the skills of professional management. Sports business management manages the conduct of the sports on a professional.
It is necessary to promote and secure the talents of the upcoming talents in the nation. In countries like U.S.A and China who sweep most of the medals in the field of games, they require effective management skills to nurture and utilize the caliber of the talented ones in the country. In addition, to encourage them perform better the association gives certain other incentives to them, which are a token of management. The players of a game are similar to the employees of an organization. The activities conducted, by the head of the sport committees is similar to the top-level authority of the business organization. Thus, for proper functioning of the committees there is a requirement of specialized management in the field of sports. Sports business management effectively deals with the intricacies of sports.
Thus, there is lot of scope for business management studies in the field of sports. Every nation wants to grow and compete at all levels of the game even in sports, thus proper utilization of human resource, effective marketing of the sport for promotion of the sporting activities, etc hold the key. There are certain Bachelor’s degree in sports development and management, which prepare the candidates extremely well for the field of sports business management.
The courses generally yield a healthy opportunity in the government sector. The government organizations offer high payoffs but the capacity of enrollment is very low. Thus, this field has not attracted so many candidates on large-scale basis all over the world. Nevertheless, with the evolution of certain high value leagues in sports like football, baseball, hockey, cricket, the scope certainly has developed to a new level. In addition, with more and more job opportunities and vacancies, this field can gain similar popularity to other courses in business management.
There are few Bachelor and Master degree in sports business management, which do not provide too many options for the candidates. Apart from this an Honors is available to the candidates which provides certain specialized skills in the field of sports which run to yearlong course when a full time course. Certain other short-term courses focus on a particular sporting field for specialization.
The best place to pursue sports business
management degree is Australia. Melbourne is the center of attraction for these types of courses. However, some universities offer these courses in the United States of America.
List of Universities offering courses in Sports Business Management
- Ohio State University
- University of Central Florida
- University of Minnesota
- The University of Texas
- Ashford University